Tuesday, May 26, 2020

Online Help For Writing Research Papers

Online Help For Writing Research PapersOnline help for writing research papers can greatly improve your productivity, since it increases the flexibility of your work. You are not required to deal with a writer for each and every paper you submit. These writers come for less than twenty dollars and can do as much as two hundred thousand words per hour.Research papers can be written in almost any format that you want to use, including Project Management Software, Microsoft Word or Apple iWork, or any other word processing software that is compatible with it. However, the document is very important because it shows how well you know the subject and the status of the research. In the past, many people have found it necessary to resort to paper writing, which does not offer the freedom of the internet.Today, you can still submit your research papers using a traditional format and it will look just as good as if you wrote them using the internet. The bulk of the research you do for your co urse requires you to write research papers. There are a number of sites on the internet that offer online help for writing research papers, which can help you out of this situation. One advantage is that they usually cost less than one hundred dollars.One can also hire technical writers for a little extra cost. They can provide you with useful information on the subject you are writing about, which makes things easier.One of the advantages of hiring technical writers is that they are more familiar with the subject than your own research. This means that their writing will be better and they will have an insight into it. It is possible that you have read all the articles about a particular subject before you write your own, but if you are writing from a different perspective, it can be useful to have someone who knows the subject well.Another advantage of using technical writers for research papers is that their services are flexible. If you want to revise and format the document for publication, you do not have to change it unless you decide that the document should be in a different form.Online help for writing research papers can be extremely useful for writing research papers. If you do not think that you have the time to spend on it, you can try some other methods such as pen and paper, or even visit the library, but keep in mind that online help for writing research papers can be great for your research needs.

Saturday, May 16, 2020

Defending Violent Video Games in Adolescents - 1218 Words

Do parents know what violent video games their children are playing? Playing violent games is nontoxic, exciting fun, and no more harmful than watching something graphic on television. This is an arguable point, and people want to know if violence shown in video games cause aggression, violent actions, bullying, or weapon skills. The answer to this is a no-brainer; most parents go about their busy lives and leave their children unsupervised when these activities are taking place. If parents are worried about what their children are learning from this, then they should be under adult supervision during these activities or banned from them. It is the responsibility of the parents and not the law to make sure that their sweet children†¦show more content†¦He also says that if empathy were to be taken out of the human equation then violent video games could possible desensitize us to violence. For most people however this is not the case; Most humans still have a strong s ense of empathy and that allows us to realize what is wrong from right. One of the most ridiculous common claims that are made against violent video games is that they can actually train people to become killers. Marcus Schulzke also stated that, â€Å"The strongest of the empirical theses—in the sense that it makes the most sweeping claim—is that video games actually lead players to perform violent actions. Proponents of this view argue that they not only give players the skills to carry out their destructive wishes or that they desensitize, but that merely playing a game or seeing it can drive one to reproduce the harmful acts represented in the game. If true, this would be the most worrying of the three hypotheses.† However the important point to take away from this is that video games may indeed train people to hurt others but there are huge differences between violence in a video game and violence in the real world. People understand that when they kill someone in a video game there are zero repercussions. However,Show MoreRe latedDefending The Morality Of Violent Video Games1486 Words   |  6 PagesViolent video games are a very controversial subject in our world today. Video games have been around for years now dating all the way back to the early 1970s. The first gaming console the Atari was invented by a man that went by the name of Nolan Bushnell who also created computer space (Tyson, 2000). The very first violent video game that was acknowledged in the gaming world was Death Race, also considered to be a â€Å"Murder Simulator† created in 1976 (Mackey, 2015). In this research paper I willRead MoreVideo Games Positive Mental Effects on the Human Mind1650 Words   |  7 PagesWhen it comes to the topic of how video games can affect us mentally, a bit of controversy is always found. Results range from positive to negative, but with no clear sign as to whether or not they can be beneficial or damaging to ones mental state. If you take a step back and look at the bigger picture, you may notic e that it is not truly a proposition of either-or, video games can produce both a negative and positive effect on the human brain but to what extent? The reason why so much negativityRead MoreViolent Video Game Effects On Aggression3491 Words   |  14 Pages Violent Video Game Effects on Aggression Delaney Granger William Jewell College Author Note Delaney Granger, William Jewell College This research was completed to fulfill requirements for a Psychology Capstone course instructed by Dr. Ray Owens. Correspondence concerning this article should be addressed to Delaney Granger, Psychology Department, William Jewell College, Liberty, MO 64068. E-mail: grangerde@william.jewell.edu â€Æ' Abstract The effect of violent video games has constantly beenRead MoreEssay on Who is Responsible for Preventing Bullying in Schools?1225 Words   |  5 Pagesresponsibility of parents. Schoolteachers, school administrators, students, and most of all parents need to be educated about bullying and how they should address the behavior appropriately. Bullying has become a major issue in schools, particularly among adolescents. In the 2011, Dovoe and Murphy reports that, during 2008-2009 academic year, 7,066,000 students ages 8 through 18 years old reported being bullied at school. This is an alarming 28 percent of 25,217,000 students in this survey. In recent years,Read MoreThe Sociological Theory Of A Gang Membership And Gang Violence1615 Words   |  7 Pagesconditions and situations; otherwise the gang member risks being disrespected... by other gang members. Failure to live up to these norms brings a loss of honor, and, as Horowitz (1983) has stated, ones self-image is tarnished for either not promoting or defending these norms† (Vigil, 2003, p.228-229). Violence in gangs can be seen as a function in their community, used to maintain unity and respect within their gang. This function of violence works within the gang because it is a part of their rules and regulations;Read MoreIsmalic Terrorist ´s Recruitment Essay1770 Words   |  8 Pagesto a recent report by the United Nations CTITF Working Group on Use of the Internet for Terrorist Purposes, this is accomplished by the spreading of information concerning world-wide social, economic and political issues that can be resolved with violent acts (Dornbierer, 2011)). As technology continues to develop, so do strategies, allowing them to replenish and increase in size. Terrorists are in the business of broadening their audience, by doing so; they have set their eye on the younger generationRead MoreEssay about Rape Culture: Are Women Asking for It?1698 Words   |  7 PagesHis music, and thousands of other songs like his, is filling the ears of impressionable youth and naà ¯ve adu lts, permeating their minds with horrible ideas. The United States has over twenty-five hundred strip clubs, and thousands of pornographic videos are being released each year (Katz 21). This is not a society that respects women and their bodies. Instead, it is one that teaches men of every age that it is acceptable to look at a woman as though she is a piece of meat because that is what happensRead MoreEssay on Violent Athletes2572 Words   |  11 PagesViolent Athletes When Indiana Pacer, Ron Artest, charged into the stands with forty-five seconds remaining in a NBA game, last November, between the Pacers and the Detroit Pistons, the shock waves reverberated immediately. Video clips showed Artest pummeling Pistons fans with his fists. Replays also revealed that it was fans, throwing a cup of beer at Artest, which sent the NBA superstar on his rampage. It was one of the ugliest incidents ever seen in American professional sports. Sports fansRead MoreEssay on Conduct Disorder in Adolescents2399 Words   |  10 PagesConduct Disorder in Adolescents Everyday we are hearing more and more about a child or teen that has committed some horrible act. On Tuesday April 27, 2004 a twelve-year-old Georgia boy was arrested for allegedly using â€Å"his hands to strangle a third grader who disappeared while riding her bicycle†(McLaughlin, 2004). In February, a twelve-year-old girl was beaten to unconsciousness by a group of adolescents and young adults while at a birthday party in Baltimore. The question we must ask ourselvesRead MoreBullying Affects Adolescent Development3904 Words   |  16 Pagesï » ¿ Bullying  Affect Adolescent Development Introduction The current paper is a review of the literature on the effect of bullying on adolescent development. There are a range of definitions of bullying but the most widely accepted one is the definition put forth by Olweus (1978), who was one of the first to apply a system wide successful intervention in Norway. He states A person is being bullied when he or she is exposed repeatedly and over time, to a negative act on the part of one or more

Wednesday, May 6, 2020

Native Americas And The West Of The Mississippi River

At the start of 1830s, about 125000 Native Americas were living on more than 25 million acres of land on Tennessee, Georgia, North Carolina, Alabama, and Florida, the region that would be referred to as the Deep South. However, by the end of the decade, only a few of these Native Americans remained in this region . While following the interests of the white settlers, who wanted to cultivate cotton on Indian Lands, president Jackson and the federal government forced the natives to vacate their homeland and have thousands miles walk to a designated â€Å"Indian territory† which was at the west of the Mississippi river. The journey and the route that they travelled was hindered with many adverse and sometime deadly challenges and it came to be referred to as the trail of tears from the Cherokee phrase â€Å"Nunna daul Tsuny† that directly translates into â€Å"The Trail Where They Cried† . This Population transfer led to the removal of many members of the tribes tha t did not want to assimilate into the European lifestyles. The nations of Choctaw, Muskogee, Cherokee, Chickasaw, and Seminole among others were forcefully or coercively removed from their native land. By the fall of 1831, the nations of Choctaw become the first tribe to bear the blunt of the removal and thus becoming the model of ensuing removals . These tribes are in some cases referred jointly as Five Civilized Tribes. En-route to their designated land across the Mississippi river, they suffered from starvation, exposure, andShow MoreRelatedThe Louisiana Territory And How It Changed America Forever1066 Words   |  5 Pagessettled from the Mississippi River in the east to the Rocky Mountains in the west and from the Gulf of Mexico in the south to the Canadian border in the north. With the Louisiana Purchase the U.S acquired most of that land. How did this land help define the United States of America as a Nation? This essay will discuss the actions leading up to the Acquirement of the Louisiana territory and how it changed America forev er. In 1762 France ceded French Louisiana west of the Mississippi River to Spain. TheRead MoreAndrew Jackson s Indian Removal Policy1379 Words   |  6 Pages1830, because it allowed for the expansion of America by land acquisition and economic growth while at the same time protecting the culture of the American Indian tribes from total extinction. During the early 1800s, America, a newly born nation, was growing in a hurry. In order to compensate for this growth, America needed land and a large portion of it. Therefore, to accomplish this necessity the 21st Congress of the United States of America enforced the concepts endowed by The JacksonRead MoreJohn O Sulliv Manifest Destiny1164 Words   |  5 PagesAmericans wanted to head west, this mindset was given the name of â€Å"Manifest Destiny† by John O’Sullivan. Manifest Destiny was a term that was prevalent during the 19th century. It expressed the belief that America’s mission was to expand their civilization across North America; this expansion would create liberty and economic progress through territorial gain. President Jefferson, Madison and Monroe, all collectively believed in the Jeffersonian’s mindset, these presidents encouraged such movement;Read MoreRemoval Act of 1830 Essay1481 Words   |  6 Pagesyears ago from Eurasia to the American continent. The people from the migration to the Americas had absolutely no contact with the people in Europe and Asia after they migrated. In fact, the two civilizations evolved in totally different manners, and at different speeds. The people in the Americas, or Native Americans existed mainly as hunter-gatherers using tools of bone, wood, and useful animal parts. Native Americans formed their beliefs into many different religions, and resided happily perhapsRead MoreThe Royal Proclamation Of 17631336 Words   |  6 Pageswas released (Schouls, 2011). This was document that was given by King George II to give details of how the French territories in North Americas would be divided. The royal proclamation was a follow up document of the treaty of Paris, which is what brought the seven year war to an end. The war ended with the cessation of France of its territories in North America which were to be taken over by the British government. This paper looks at the vario us boundaries that took effect with the implementationRead MoreThe Royal Proclamation Of 17631398 Words   |  6 Pageswas released (Schouls, 2011). This was document that was given by King George II to give details of how the French territories in North Americas would be divided. The royal proclamation was a follow up document of the treaty of Paris, which is what brought the seven year war to an end. The war ended with the cessation of France of its territories in North America which were to be taken over by the British government. This paper looks at the various boundaries that took effect with the implementationRead MoreEffects Of Religion On Manifest Destiny1375 Words   |  6 Pageslive where they are living? Have you ever wondered how your great ancestors got to America? Our ancestors paved the way to this country that we call home. They believed that the American expansion was inevitable and predestined by God to happen. The purpose of this paper is to examine the effects of religion on Manifest Destiny, the relocation of the Native Americans, and the acquisition of land from East to West coast. The Manifest Destiny was influenced by many things but religion being one ofRead MoreThe State Of Mississippi And How It Became The Territory It Is Today738 Words   |  3 Pagesthe state of Mississippi and how it became the territory it is today. Mississippi is located in the southern United States. The name was originated from the Mississippi river. Its date of statehood was December 10, 1817. Jackson is the capital and largest city of Mississippi with about 170,000 people, according to Wikipedia.com. Mississippi’s state tree is magnolia, state bird is mockingbird. This state is the most religious state in the country for the past 4 to 5 years. Mississippi was the territoryRead MoreLouisiana Purchase1368 Words   |  6 PagesLouisiana territory, which was a third of the land for the new nation we call America, was purchased from France for fifteen million dollars. This helped fund Napoleon’s war against Great Britain. Thomas Jefferson made this decision because Jefferson did not want any other nation ruling in that territory, because Jefferson did not want to feel threatened with natives from the new land and France trying to take over America. Another reason for this decision was because Congress pressed Jefferson toRead MoreManifest Destiny Essay1207 Words   |  5 PagesIntroduction Many Americans in the early 1800s believed that it was the destiny of America to control all of the North American continent. This belief was called Manifest Destiny. The term originated from a New York newspaper editorial of December 27, 1845, which declared that the nations manifest destiny was to over spread and to possess the whole continent, to develop liberty and self-government to all. In the eyes of the Americans, it meant that it was Gods will that Americans expand their

Tuesday, May 5, 2020

Role of Digital & Social Media Marketing- Free-Samples for Students

Question: Discuss about the role of Digital and Social Media Marketing in Consumer Behavior. Answer: Literature Review It has been studied that social media and channels of digital media marketing have facilitated the ways of marketing. With the help of social media, the marketers find it easy to focus on the mass of crowd for marketing or promoting and reaching the consumers. In order to penetrate a large market, the organizations must develop a suitable strategy that combines all of its marketing goals into one comprehensive plan. A good marketing strategy needs to be drawn from the market research as well as the focus should be on the appropriate product mix to gain the maximum profits. This certainly helps to sustain the business. Therefore, the marketers tend to think of the ways about how their strategies can be implemented to receive positive gains. In addition, the implementation of social media strategy must require appropriate communication channels where each party becomes aware of the scenarios. Social media have provided new and significant opportunities to the consumers to engage in the social interaction. The following analysis describes how and to what extent social media and digital have influenced the consumer buying behavior. The analysis has been conducted considering the findings and outcome of previous studies on the current topic. Concept of Digital marketing According to Hudson and Thal (2013), with the advancement of Smartphone and Tablets, Digital marketing reached a new high margin. The users who would remain unrelated now know about it. Hence, Tiago and Verssimo (2014) also commented that digital marketing is the use of the channels to reach the desired target market through some of the significant channels or medium such websites, multi-media advertising, online search engine advertisement, e-marketing, inactive marketing and others. In addition, the digital marketing has been considered as new form of marketing and it has provided the marketers with the new opportunities to conduct the business. In this context, Royle and Laing (2014) also mentioned that marketing activities conducted through digital channels enable the advertisers to directly communicate with the key customers with a rapid velocity. Furthermore, Holliman and Rowley (2014) also commented that digital marketing has recently been referred as one of the significant me ans to cut through the mass as well as interact directly with the consumer. Here, the trend toward direct, one to one marketing and additional focus has been paid to the implementation of digital channels as means of effectively advertising to consumers. While focusing on the digital channels, the mobile marketing is considered as the recent development. The global marketing is one of the fastest growing markets due to the increase in the number of middle-income people. The mobile marketing is anticipated to attain millions of users in the upcoming decade. Thereby, the investigation on digital channels advertising could influence the way the business is conducted. The developments as well as global use of interne technologies have transformed the way society communicates in their professional and regular life. According to Chaffey and Patron (2012), one of the significant indicators of this transmission is emergence of new communication tools. Thus, Royle and Laing (2014) mentioned that new communication tools emerging with the advancement of technologies are called digital marketing. Thus, the digital channels come in mind, the marketers or the business owners usually think of Facebook, Twitter, Instagram and other similar social media platforms. Concept of Social media The growing development and advancement in the internet in the recent time have made the new systems accessible and available to business. For example, the social media such as online communities is a good scenario. As put forward by Divol, Edelman and Sarrazin (2012), the general availability of internet has provided the individuals with the opportunities to use social media, from email to Twitter and Facebook. It has been studied that with the advances in the internet as well as the emergence of Web 2.0, the inter-connectivity between individuals expanded on the internet (Witkemper, Lim Waldburger, 2012). Certainly, this advancement of internet enabled the consumers and business to collaborate on the internet. Presently, an increasing number of social media platforms have been developed that facilitated the progress of sharing information as well as the generation of content in online context. Some popular and demanded social media tools are Facebook, Twitter and YouTube where ind ividual play a significant share their ideas, news and other social content. Likewise, the marketers share the business updates in social media tools to receive customer feedbacks. With the rise in social networks, a new era of content creation has emerged, where the business owners and individuals could easily share the experiences and information with the large population. In addition to this, in the social media platforms, the consumers are largely receive the opportunities of developing social interaction. The individuals can be familiar with one another. As put forward by Sashi (2012), such social practice could greatly influence users intention to buy. In this context, Stephen and Galak (2012) also commented that it is significant for the organizations to have a business model adapted to social commerce. Social media could be leveraged to generate marketing masterpiece. The large organizations like Skittles as well as Dell have successfully used social media to enhance their brand, and community around the products. On the other side, small like Kogi BBQ are using social media to maximize their sales as well as dominate the late night food craze in Los Angeles. Irrespective of the size of the companies, the social media can be used to initiate a conversation with the target market as well as elevate the brands. Social Media Consulting Team has successfully worked for clients and developed a strong campaign that drives traffic as well as the build the community (Williams et al., 2012). Agnihotri et al., (2012) commented that social media marketing is a type of marketing that focuses on people, clearly not on the products. Likewise, these products can easily be presented by the organization with as many qualitative features as well as the promotional tools as possible. However, signifi cant attributes that need to be considered is the comment and appreciation sent or left by the customers. The customer feedbacks on social media tools could make the marketers anxious, as feedbacks on the social media sites could often create a negative image in the public. As put forward by Castronovo and Huang (2012) people provide the content, and this has probably been the reason why social media marketing remains challenging for the marketers. In social media marketing, the negative word of mouth can be spread across the world in a couple of minutes only. As the explosion of internet-based messages are transmitted through the Social Media, they have become a major factor in influencing several aspects of consumer behavior, such as awareness, consideration, data collection, post purchase and purchase decisions. With the advent of digital media marketing, the customers remain as the trouble soul; they form different definition of What Looks Good to them. For example, they might compare the FMCG products service with the television services. As opined by Brennan and Croft (2012), the consumers might expect one brand element to become equivalent to another brands element. Like the social media marketing, it is also observed in the digital media marketing that customers want response as fast and clear as possible. It is certain that one viral tweet could destroy organizations rapport. Consumer Behavior Understanding the consumer buying behavior is a significant aspect of marketing. As put forward by Goh, Heng and Lin (2013), the consumer behavior is the study of how people make decisions regarding what they purchase, want, need or act in respect with a product or service or the organization. Therefore, Hosany Martin (2012) emphasized on the following factors to learn the consumer behavior or to know how consumer behavior influences the marketing. Psychological factor- In a regular life, the customers are being affected by several issues that are unique to their thought process. As put forward by Hosany and Martin (2012), psychological factors could include the perception of need or situation and the ability of the individual and their attitude. Each individual responds to a marketing message based on his or her attitude and perception. Thereby, the marketers must consider the psychological factors while creating a campaign to ensure that their campaign could appeal to their target audience. Personal factor- It is studied that personal factors are the characteristics that are particular to an individual and it might not relate to other people within the same group. These characteristics could help to learn how individual make decision, their unique habits, opinions and interests. In this context, Rucker, Galinsky and Dubois (2012) also mentioned that when personal factors, the decisions could also be influenced by age, gender, background, culture and other individual issues. For example, an older individual is likely to demonstrate different consumer behavior than a younger individual. This means that they could select the products differently and spend the money on items that may not be preferable to younger generation. Social Factors-The social factor has a significant impact on consumer behavior. The social factor carries social characteristics. As put forward by Goh, Heng and Lin (2013), social influences are quite diverse and could include social interaction, work and school communities as well as families. It might include a persons social class, which could include income, condition of living and education level. The social factors remain diverse and it might remain difficult to analyze while developing a marketing plan. Nonetheless, it is critical to consider the social factors in consumer behavior because the social factors could influence how people respond to marketing contents as well as marketing purchase decisions. Impact of social media marketing on consumer buying behavior Internet and virtual communities have certainly transformed consumers, societies and the corporation with wide access to information, better social networking as well as enhanced communication abilities. Thus, the social networks are defined to be websites, which link millions of users from all over the world with the similar interest, hobbies and views. Blogs, YouTube, MySpace and Facebook are the significant examples of social media that are widely accepted by the all level of customers (Naylor, Lamberton West, 2012). The internet user are using several online formats to communicate to share ideas regarding a given product, service and other consumers are considered as the objective information source (Lee Ma 2012). The unique aspects of social media as well as its intensive popularity have certainly revolutionized marketing practices such as advertising and promotion. Social media has certainly influenced consumer behavior from information acquisition to post purchase behavior s uch as dissatisfaction statements. A significant influence of organizations has been noticed in the last few years. It was also studied that social media websites provided the opportunity for business to engage as well as interact with the potential consumers. These opportunities increase a sense of intimacy with the customer and build significant relationship with the key customers (Saravanakumar SuganthaLakshmi, 2012). In addition to this, the high level of efficiency of social media compared to other conventional channels prompted industry leaders to consider that organizations should participate in online campaign taking place Facebook, Twitter and YouTube. Effects of digital media marketing on consumer behavior Marketing is a vast concept, which enhances the stability in the relationship between the buyers and the sellers. Exposure of conscious and rational approach in carrying out marketing activities acts as an agent in the deals, trades and transactions between the buyers and the sellers The earlier versions of marketing included the retail stores, which witnessed the physical presence of the buyers. This provided the marketing personnel with the opportunity to study the customer approaches and behaviors towards the offered products and services. Even retail stores have introduced the concept of social media marketing for expanding their business upto the benchmark of international standards (Schivinski Dabrowski, 2016). As per the arguments of Scott et al., (2017), the modern versions of marketing, social media has replaced the stores. Now, the people can make online purchases by sitting at their homes. Such is the advancement and benefits of science. Putting the news of the newly launched products or services on the social networking sites and the websites helps the personnel to attract large number of audience towards the brand image. Maintenance of quality within these products influences the purchasing decisions of the customers (Stephen, 2016). Along with quality, innovation in packaging and preservation of originality within the contents of the products also influences the purchasing power of the customers. Deceiving the customers with false promises adversely affects the buying power of the customers. Luring the customers with attractive discounts, offers and schemes and denying making such claims stains the personality of the marketing personnel. This reflects the gaming mentality of the personnel with the needs, demands and requirements of the customers, which necessitates the need of courtly interventions (Labrecque et al., 2013). Viewing the issue from other perspective, complying with the marketing legislations, such as Consumer Protection Act (1986), contradicts the gaming mentality. As a matter of specification, adherence to the legislations qualifies the personnel as capable of protecting the individual sentiments of the customers. Along with this, complying with the propositions of competition policies helps the companies and organizations to indulge into fair trades, deals and transactions with the contemporary brands (Schivinski Dabrowski, 2016). This fairness acts as one o f the major agents for luring the customers towards the brand. Affirming the wrong practices of the customers disqualifies the marketing personnel as ineffective in terms of influencing the buying behavior of the customers. On the other hand, concepts such as user generated contents support the personnel to provide thrilling experience to the customers. Typical examples in this direction are contests regarding the products that the customers are purchasing. Through these contests, the personnel receive the feedbacks from the customers regarding their reactions towards the offered products and services. According to Levy and Gvili (2015), abiding by the ethics in case of social media marketing is one of the crucial points for retaining the customers. Uploading vulgar and obscene contents with the products and services affects the visual perceptions of the customers, especially the children and adolescents. Bearing in mind their developing stage and the increased demand of social media, exposure of rationalistic attitude is expected from the personnel (Schivinski Dabrowski, 2016). Consumer buying behavior theories and models Individuals expressing common behavior are grouped into certain categories. Large scale response to the sales, discounts and offers makes the customers a segment of individuals. This example represents the concept of part for the whole. This large scale response is a planned action exposed by the customers. This type of expression resembles with the propositions of the Theory of Planned action or Theory of Reasoned Behavior. The customers make plans prior to the execution of purchases, which is the root cause or reason of their behavioral conduct (Cheng Huang, 2013). Viewing the aspects from other perspective, the aspects can be correlated with the aspect of cause and effect. Introducing lucrative deals, offers and schemes instigates the customers to make heavy purchases, which satisfies their needs, demands and requirements. Making mistakes in the purchases also accounts within the reasoned action. Delving deep into the aspect of mistake, it is the unconscious mind of the customers which falls prey to the glorified form of the market. This type of expression is devoid of plans and reasons in reality; however, the consciousness is subdued by the unconscious, which leads to the momentous error of judgment (Zeugner, Ã… ½abkar Diamantopoulos, 2015). This issue bears resemblance with the first stage of Engel, Kollet and Blackwell Model, where visual perception dominates the rational thinking. Due to this dominance, the customers indulge in wrong decision-making regarding their purchases. Herein lays the appropriateness of the term impulse buying proposed by Hawkins Stern in his model of consumer behavior. In such a situation, Maslows Hierarchy of Needs proves to be an effective model in terms of exposing the consumers aware of their needs and then conducting their purchases (Scott et al., 2017). Providing va rious options before the customers supports them in deciding the products that they need for fulfilling their requirements. The aspect of motivation and encouragement in the previous sentence contradicts the darkness of the word black in the Black Box model. Keeping various options at hand enables the personnel to alter the perceptions of the customers towards the products and services. Box can be related to the gaming mentality of the personnel to compromise with the needs of the customers for acquiring the hot seat amidt the competitive ambience (LeBlanc, 2015). Critical reflection of the applied theories and models, concrete plans is crucial for the customers in terms of making effective purchases. Application of rationality in this planning provides an escape to the consumers from the black unconscious entrapment to the enlightened world of social media. This escape ceases their search for quality and branded products and provides freedom from the box of compulsions regarding purchases. This freedom enhances the concept of rational thinking, one of the prime aspects of Behavioral Theory (Cheng Huang, 2013). Herein lays the conjunction of all the applied theories, where projection of the consumer behavior attains centrality. Research Gap The literature helps to identify that even though the previous studies have effectively focused on the importance and popularity of social and digital media, the studies did not include the barriers that an organization might face in implementing the social and digital media marketing. All of the studies have discussed about how social media can be implemented in business. However, social media negatively influences the marketers. The studies did not focus on the negative influences of such strategies. Moreover, the previous studies did not focus on the financial performance of the organization in respect with the implementation of social media marketing strategies. This means the studies did not investigate whether an organization is profitable after relying on social and digital media marketing. Reference list: Agnihotri, R., Kothandaraman, P., Kashyap, R., Singh, R. (2012). Bringing social into sales: the impact of salespeoples social media use on service behaviors and value creation.Journal of Personal Selling Sales Management,32(3), 333-348. Brennan, R., Croft, R. (2012). The use of social media in B2B marketing and branding: An exploratory study.Journal of Customer Behaviour,11(2), 101-115. Castronovo, C., Huang, L. (2012). Social media in an alternative marketing communication model.Journal of Marketing Development and Competitiveness,6(1), 117. Chaffey, D., Patron, M. (2012). From web analytics to digital marketing optimization: Increasing the commercial value of digital analytics.Journal of Direct, Data and Digital Marketing Practice,14(1), 30-45. Cheng, H. H., Huang, S. W. (2013). 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